INDUSTRIAL DESIGN

MORPHEUS CONSPIRACY DOWNHILL BIKE

Developed with Faction Bike Studio for downhill performance, the Conspiracy's industrial design had to integrate with the design of the existing Morpheus bike range.

The first design step consisted of defining the brand's DNA (history, strengths, specificities, particularities) in order to then propose relevant design approaches on a high-performing geometry.

Once the general concept was chosen, it had to be developed, the details clarified and the design monitored to create a well-designed bicycle that was fluid both aesthetically and mechanically.