INDUSTRIAL DESIGN

HARD DRIVES / EXTERNAL DRIVES

Memup, a company specializing in computer peripherals, wanted to renew its range of hard drives and external burners by integrating hi-tech technical cores into new cases with an innovative industrial design.

The product combines physical hardware and intangible information. Kaldeo's design reflects these ideas: an angular, opaque, black, and static base topped with a translucent half-pebble to combine the physical presence of the hardware with the immateriality of the data.

Design Observer Award Nomination - 2004

Study conducted for CONCEPT FRENOY DESIGN